Asian Content Overtakes European Popularity on Netflix Top 10s

Asian Content Overtakes European Popularity on Netflix Top 10s

Asian Content Overtakes European Popularity on Netflix Top 10s

squid game netflix

Squid Game – Picture: Netflix

Where does the most well liked content material on Netflix originate from? Over the previous two years, it’s been predominantly from North America with European content material in an in depth 2d. Likely with the assistance of Squid Game, Asian content material is continuous to development upwards on Netflix. 

Thanks to FlixPatrol for this information who’ve been monitoring best 10s the world over for just about two years now, they permit us to get a large view of what’s in style on Netflix with day-to-day best 10 lists since March 2020 when the highest 10s have been offered.

From the highest 10 information we will be able to garner what’s in style at the provider together with what genres carry out smartly, whether or not approved content material or Originals carry out the most efficient and on this example, see the place the most well liked content material originates from.

North American content material (content material from the United States, Mexico and Canada) stays the most well liked content material on Netflix. It’s now not trending in any specific course and we suspect will stay the most well liked content material for future years.

netflix top 10 region preference chart 2020 2021 2

Netflix Top 10 Preference Graph for Where Content Originates From

European content material shedding floor to Asian content material is in all probability probably the most fascinating tendencies from the above chart (and entire information sheet embedded under). In Q2 2020, 22.1% of all titles within the Netflix best 10s originate from Europe however that determine is now all the way down to 13.6% in This autumn 2021. That’s a 38% drop.

Compare that to the large upward push for Asian content material from 4.2% in Q1 2020 to 16.8% in This autumn 2021. That is a 300% building up.

The development comes undoubtedly partially because of an higher slate from the area. In February 2021, Netflix introduced it could spend part one billion on Korean content material on my own. We’ve already noticed a few of that spending come to fruition.

Okay-dramas specifically ruled the Netflix best 10s with titles like Squid Game (which is now Netflix’s most-watched TV display of all time), Vincenzo, Hometown Cha-Cha-Cha, and others have helped propel the area up the checklist.

Netflix’s content material spends in Europe continues to stay top with a 2018 record suggesting the price range has now surpassed $1 billion. It merely may imply that Asian content material on Netflix is solely resonating around the globe extra.

Here’s that information in a desk layout. While we’ve incorporated Q1 2020 right here we didn’t within the graph given its incomplete information (we’re lacking information from January via March).

Q1 2020 Q2 2020 Q3 2020 This autumn 2020 Q1 2021 Q2 2021 Q3 2021 This autumn 2021
North America 54.6% 62.9% 60.5% 64.9% 66.6% 58.8% 64.4% 60.6%
Europe 37.5% 22.1% 18.9% 18.3% 17.0% 18.1% 16.2% 13.6%
Asia 4.2% 9.6% 9.9% 10.3% 9.9% 12.4% 11.4% 16.8%
Latin America 2.7% 4.4% 8.3% 4.3% 4.6% 8.2% 5.4% 5.6%
Oceania 0.7% 0.1% 0.3% 0.2% 0.3% 0.4% 0.6% 0.5%
Africa 0.3% 0.8% 1.4% 1.1% 0.4% 1.0% 0.5% 0.7%
Other 0.0% 0.1% 0.6% 0.8% 1.3% 1.1% 1.4% 2.3%

What do you take into accounts those stats? Are you staring at extra Asian content material on Netflix at the present time? Let us know within the feedback.

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